Competition is fierce in all areas of the medical industry. Traditional printed collateral such as brochures are sure to be an important piece of the promotional marketing mix for Pharma, Dental and Medical Marketing, but also easy for your prospects to toss in the trash. When communicating for product launch, introductions and new Wellness programs it is important that important medical information for educational and marketing purposes actually gets communicated.

Finding ways of maximizing your marketing or advertising budget is important for successfully marketing to the healthcare industry. But, the real key is to create an emotional bond and connection with your customers, while providing the educational information industry regulations require. And, when it comes to picking out educational, promotional giveaways, it’s important to keep the perceived value in mind. Let me show you how.

The 3D desktop Magic Cube is a folding advertising puzzle that displays information about your product or services. Complete with all the wonderful emotions the high quality photography will convey, the 100% custom Magic Cube sits on your prospect’s desk or counter-top. And, when they pick it up, they will be engaged in the fidget factor. Add a QR code for a link to your website, where medical professionals can request samples, download product sheets, or ask you a question. Magic Cubes make excellent trade show gifts that continue to communicate and brand long after your marketing event. That’s desktop branding with integrated real-time lead generation. Simply put, if connecting to your prospects adds to your bottom line, then choose what the experts choose. Visit http://www.magicubes.com for your custom Magic Cube and start leaving lasting impressions today.

(LOS ANGELES) – February 7, 2011 – MagiCubes.com® has taken its 3D promotional products to the next level of customer engagement. Magic Cubes are utilized as Promotional Products that are given away as gifts at Trade Shows and business meetings. Now, Quick Response (QR) code placement on all Magic Cubes products allows B2B and B2C marketers to link their 3D physical desktop promotional product to the online world.

MagiCubes® are a 3D promotional item that can be manipulated from nine to twenty separate images/messages that are printed with stunning graphics. The advertising puzzles can be changed into a variety of shapes including a business card or soda can. The QR codes drive prospects from the 3D MagiCube® instantly to mobile websites, videos, eCoupons, surveys, online quizzes, blogs, and more with a simple click / scan from a mobile phone using QR reader software. Most new phones have the QR reader installed, or it can be easily downloaded from Apple App Store, Android Market, and BlackBerry App World.

“When it comes to picking out promotional giveaways, it’s important to keep the perceived value in mind,” comments Ron Friedman, founder of http://MagiCubes.com. “Can simple branded items reinforce your MarCom objectives with tangible ROI? MagiCubes already engage and have lasting impressions, now they also drive customers directly to your digital content and can push a new offer again and again as frequent as you like, via a QR code, and that’s desktop branding with integrated real-time lead generation.”
A marketing plan that includes a fun and interactive promotional product can be important to the bottom line, but you need to be able to track the ROI to justify spend. Friedman explains, “QR codes are of particular interest to marketers because it gives them the ability to measure response rates with a high degree of precision for demographic and geographic analytics. This allows for easier ROI calculation, thus helping justify spending on marketing budgets. ”

For additional information, visit www.magicubes.com.

About MagiCubes®
MagiCubes® are a patented 3D promotional item that can be manipulated into nine separate images/messages. For 20 years, PTI Corp. has been developing and manufacturing these 3D advertising puzzles that can be easily changed into a variety of shapes such as the iconic cube, a 20 sided diamond cube, and even a soda or beer can. The MagiCubes were designed as a promotional item that people will hold on to – literally. As such, the product has the “Best Fidget Factor” and now it also has digital connectivity. For more information, visit www.magicubes.com.

For images or videos, contact: Chantel Fiedler, 818-301-5313, Chantel.Fiedler AT magicubes.com
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