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3 11, 2009

Get striking promotional products at reasonable fee

By Porter Lee| 2009-11-03T14:37:31-08:00 November 3rd, 2009|Promotional Products|Comments Off on Get striking promotional products at reasonable fee

Dowlis.com is one of the front runners in providing the class promotional items at the most economical cost. Providing flood arrays of all types, you can find a wide variety of promotional items here at dowlis. They have all the suitable solutions regarding the promotional gifts to meet the gigantic requisite of their massive clientele. They are the primary choice of thousands of corporate business house and top dealers to get the high grade promotional gifts. In order to offer the top from the rest, they import the current arrays of gift matter across the United Kingdom. They are the principal stockers of assorted categories of the promotional items for all actions. Let it be any incident or celebration either social or trade, they offer the ideal solution to grant all types of gifts. Their gift range includes promotional products right from the simple promotional key chains, promotional pens, promotional mugs, the promotional folders, awards, trophies, clocks, travel artifacts and the other steep relaxation artifacts that can be used for the conference and the exhibition reasons. Each and every promotional item presented by the company is fastened with a unique creative flair. To offer the clients with the modern range of promotional items at a very inexpensive value is the main aim of the company.Hence, the company has started their website over the internet which is fully loaded with all the promising categorized variety of promotional products so as to certainly avail these various promotional products to all their patrons. To help the customers to know about the availability of the objects existing on the website, they have numbered and also veiled all the promotional products in their range. To make things straightforward further, the website has all their items properly labeled with both their retail value and the whole sale worth of every single promotional items so that they can simply prepare their resources accordingly. Today, most of the trade houses across the world have a limited finance for all their promotional items for the several affairs and this is where the expert sales team of Dowlis, provides the patrons their valuable help in selecting the top contemporary gift according to the craze of the market. They also prioritize their online and overseas clients and deliver their ordered promotional items within the shortest potential time. They also handle special gift wrap for the select gift to be rescued at precise address on behalf of their reputed customers. Apart from only dealing with the promotional items, the company also deals with printing the special messages, brand names, logo designs and company motto on the artifacts according to the requirements of the customers. They also stock a large variety of several types and colors of t shirts and caps for advertising and marketing agencies. The range of their promotional gifts is increasing everyday with the unusual additions gathered from the every corner of the globe.

3 11, 2009

Find the most striking promotional products at a reasonable charge

By Porter Lee| 2009-11-03T09:55:51-08:00 November 3rd, 2009|Promotional Products|Comments Off on Find the most striking promotional products at a reasonable charge

Dowlis.com is one of the chief runners in providing the worth promotional items at the most affordable worth. This is the decisive destination to find any types of promotional items with the flood of diversities of all types. They have all the suitable solutions regarding the promotional gifts to meet the gigantic requisite of their enormous clientele. They are the initial choice of thousands of corporate enterprise house and top traders to get the high grade promotional gifts. In order to present the best from the rest, they import the recent varieties of gift objects across the United Kingdom. For the promotional items of all types of affair, the company is the largest stoker of several categories of promotional items. They offer their clients with the most supreme gift solutions for any types of events, may it be a social, corporate or any other celebration. Their gift range includes promotional products right from the simple promotional key chains, promotional pens, promotional mugs, the promotional folders, awards, trophies, clocks, travel products and the other pricey ease products that can be used for the conference and the exhibition aims. All their promotional items are studded with a creative flair. Their aim is to give the modern range of promotional items at the most inexpensive value tag. So as to advantage their promotional products simply to everybody, they have presented their website, entirely loaded with all their categorized diversities of the promotional items. All their items are numbered and coded as per their range it allows the patrons to know the availability status of the particular item. Moreover all their objects are marked with retail and wholesale worth so that it could be simple for their both the type of clientele to know the charge of those promotional items and they can prepare a resources accordingly. Many industry houses having a limited account for their promotional affair and this is the time the expert sales team of Dowlis.com presents valuable assistance in selecting the right and contemporary gifts looking into the present vogue of the market. The company, equally prioritizes all the online and the overseas customers and makes sure that the ordered promotional items are liberated in the shortest time potential. Also, on behalf of all the reputed customers, the company also handles the special gift wraps for the selected gifts that need to be rescued to the receiver.Apart from only dealing with the promotional items, the company also deals with printing the special messages, brand names, logo designs and company motto on the creations according to the constraint of the regulars. You can straightforwardly advantage a vast diversity of several color t-shirts and caps that many companies use for advertising and the marketing of the company. Thus, with the passing days, the number of promotional gifts is also growing with the addition of new original promotional items from all across the world.

3 11, 2009

Online Buying Strategies For Promotional Products

By Porter Lee| 2009-11-03T02:28:42-08:00 November 3rd, 2009|Promotional Products|Comments Off on Online Buying Strategies For Promotional Products

Navigating the treacherous waters of the Internet to buy promotional products can be daunting, however when done properly, this experience can save considerable time and money. Ten years ago, industry insiders would have never imagined that what has traditionally been a face-to-face, relationship-based sale, could actually be done seamlessly through the Internet. With the fast pace of today’s business world, and the scarcity of time and resources, the industry has shifted, and it is now faster and more efficient to buy promotional products right from your desktop. When researching potential vendors, your first question should be: Can I trust this company with my brand image and hard-earned dollars? The Internet is filled with sites that appear legitimate, but upon closer examination there may not be a phone number or general information about the company history and its resources. One easy way to answer the trust question is to make sure the company has a plentiful “About Us” page featured in a prominent area of their website, typically on the home page. A strong “About Us” page should also have current and accurate information about the owners and employees. Typically, family-run businesses will treat their employees as family members, which in turn will lead to better service, as they strive to make each client a member of their extended family. This mindset, instilled during employee training and ingrained into the corporate culture, ensures that a $500 sale is treated with as much attention to detail as a $5,000 sale. Another important area of concern is the personality and functionality of the website. Almost all of the websites in the ASI industry are third party, cookie cutter sites with limited merchandising and e-commerce functionality. Ask yourself the question: If this company were a brick and mortar retail store, would I want to shop there? Pay attention to the details. Is the store merchandised properly? Is it clean and easy to navigate? Can I find what I’m looking for? Is there sales staff attentive and service driven? You can even use Google Maps to confirm whether or not the company is truthful when boasting about its 25,000 square foot warehouse. Many times companies operate out of a run-down apartment building, or even a home garage. Promotional purchasers should look for an online company that features its USP (Unique Selling Proposition) and showcases its competitive advantages since many of the sites offer little differentiation. Similarly to the offline world, the site should look like a professional, well-run boutique or department store. The companies that feature unique departments or “quick links” and offer sale sections, and new and unique items are the ones that have internal marketing and IT departments. These companies are focused on creating an exciting and individualized experience for the shopper. Furthermore, these companies will have a team of product merchandisers that are laser-focused on filling the needs of the user whether it is by product category, theme, or industry. These merchandisers also spend a considerable amount of time searching for the most exciting products at national and regional trade shows.One misconception about shopping on the Internet is that the only factor worth searching for is the lowest price. While shopping online will usually yield lower prices than shopping offline, consumers need to be sure that they are not blinded by price alone. Although price is obviously very important, the purchaser should be focused on the bigger picture of developing a long-term relationship with their vendor. A well-run promotional products company will assign an experienced account manager that serves as an extension of your marketing team. The entire buying experience should include a consultative review focused on needs assessment and expectations to make sure that products fit your brand image and price point. An experienced account manager will be committed to your account and will be proactive in anticipating your needs for new and unique ideas, whether for upcoming trade shows or other corporate events. Sometimes it is well worth paying a slight premium to work with the upper echelon of web-based promotional companies. Order accuracy and attention to detail will be a high priority for well-run companies, and you should notice it right from the start. The company that you have developed a strong relationship with will jump to the rescue if you have forgotten to order items two days before your trade show, or if your CEO tells you, last minute, that she needs high-end gifts for an upcoming golf trip.Last, but certainly not least is that the strongest promotional companies will have a well-defined guarantee located prominently on their site and on all communications so that if something does go wrong, they replace the product or refund your money with no questions asked. Buying promotional products online can be a wonderful experience if you pay attention to the subtle cues located on a company’s website in conjunction with your own intuition once you start the communication process.

2 11, 2009

Promotional Products Guide

By Porter Lee| 2009-11-02T20:32:41-08:00 November 2nd, 2009|Promotional Products|Comments Off on Promotional Products Guide

Who doesn’t love receiving a free gift? Think about every convention, event, expo, or tradeshow, that you have ever attended. Chances are the phrase, “I really can’t wait to get some free stuff” crossed your mind. You might find it hard to believe but companies live for this. It’s a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity.

Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don’t see the benefits right away they’ll come in due time. Take my own story for example. I’ve been to tradeshows and whether they’re car shows or pc expos, the first thing that I pick up when I walk through those big entry ways is a plastic bag. I’ve now got a place to put all my brochures, pamphlets, and whatever else I might collect at the convention. Now these bags usually have some company’s logo printed right on the bag. At the most recent pc expo that I went to they had Ask.com’s logo on the bag. I can remember exactly how it looked: a bright red bag with their company logo printed in white. That was about two or three months ago. Now that’s smart company branding right there. If I can remember that out of all the other things that I have done in the past two months, then the company has accomplished their goal with the use of a promotional product.

This might be compelling evidence that promotional products are the key to getting your company recognized and remembered, but just picking the coolest product on the block won’t get you very far. There’s one key element to remember when choosing a promotional product: you need to know your target audience. Example: you can’t give fruit stress reliever to a convention attendee that is there to see computers. Why? It has nothing to do with what your target audience is interested in. Wouldn’t you rather give a computer stress reliever? Your target audience is the key because they are the ones you want at your booth and they are the ones you want contacting your company directly to purchase some type of item or service. If you leave a lasting impression on that customer then you have done successfully promoted your company. And if you do it with a promotional product, then you have left them with a physical product that will remind them to contact you in the future.

All this is great, but you’re probably thinking what type of promotional product would benefit me the most? Again look to your target audience but also look at what type of industry you’re in. Ask yourself, what type of relationship do I want to build with a customer: long term or short term? If you’re interested in a short term relationship, then probably any industry related promotional doodad will do, but if you want a lasting impression, do a little bit of homework. Think what I would want if I was a long time customer from a company. Personally, I would love to get a promotional bag for my laptop from the company who sells me my computer parts. I’d love a duffle bag with the company logo of my auto parts store screen printed on the side.I see that as loyalty to me, the consumer. And if I were the owner of a company and I saw a customer using the promotional item that I picked out, that would make me feel good. Because I’d know that I had successfully developed a good relationship with my customers.

So how do you start successfully branding your business? Firstly, work from the inside out by starting with your employees. They interact with customers day to day and they’re people themselves. So running ideas about promotional products by them can give you great feedback into the mind of the consumer. Your employees will tell you an honest opinion about which products would be most successful with your customers. This will save you time and expense. Speaking of time, be sure to factor in that promotional products are made to order. Customization takes time, so make sure you, if you have a specific event date, you leave yourself the time needed. It saves time and money in the long run.

So what have we learned about promotional products? Firstly, promotional products can help your company in ways you have never dreamed of when used correctly. Secondly, know your target audience. In addition to knowing your target audience, you have to know your industry. Utilize your employees’ ideas and opinions about specific promotional items before giving them out to your target audience. Finally and most importantly, plan in advance and allow the time needed for production. Following these simple steps will result in, not only the correct use of promotional products, but a successful promotion as well!

2 11, 2009

Build Excitement: Promotional Products to Attract Customers at your Next Trade Show Event

By Porter Lee| 2009-11-02T14:44:32-08:00 November 2nd, 2009|Promotional Products|Comments Off on Build Excitement: Promotional Products to Attract Customers at your Next Trade Show Event

You have put a lot of work into participating in this next trade show. You have organized your set-up materials. You have printed new graphics to hang up illustrating the work that you do. You have redesigned your brochures and updated your catalogs with a fresh new look. You have enough personnel to help run the event efficiently. You feel like you are on top of your game and ready to make this trade show a real success. Are you sure you’re not leaving anything out?

Giving promotional products is the key ingredient to ensuring traffic at your trade show booth. Be sure you are not dismissing this important piece of information. Your time and energy are precious, and you want to be sure you are getting everything out of this next event that you possibly can. Many vendors overlook the possibilities of promotional products, yet they remain puzzled as to why they never reach that next level of success. Major universities as well as a number of marketing research teams have conducted studies. Their results indicate that using promotional items grants you a major advantage over the competition. Buyers are more likely to visit vendors giving away promotional products than those who do not.

There are proven ways that you can promote traffic at your exhibit during the next trade show event you are attending. Follow these few points of advice and increase customer awareness and goodwill at the same time.

• Send out invitations in advance. Encourage your guests to attend the event and to visit your booth. People appreciate reminders, especially those that are personalized.

• Include a promotional gift with the invitation that invitees receive beforehand. Consider a small relatively inexpensive offering, for example, highlighters, pens, writing pads, or key chains. Customers are more likely to make an appearance at your space when promotional gifts are involved.

• Give a second promotional product to visitors who do make the effort to browse your booth. Reward them with an even more quality item as a “thank you” for attending, like a tote bag, sport water bottle, calculator, or CD case. Experts agree that potential customers remember the act of these simple gestures. The reality is that you as a vendor attract more sales with promotional items than without. Additionally, giving out these items fosters customer goodwill.

One example of an actual success story involves a bridal dress company. During the busy spring season, the owners frequented a plethora of wedding trade show events to promote their gowns. This company sent a handful of invitations to each of the local boutiques in the city where each expo was held. The invitations were of a Cinderella theme with a “Welcome to the Ball” message. Attached to each invitation was a tiny key chain in the shape of a glass shoe with a number on the bottom.

The dressmakers told each boutique to distribute the invitations to various area brides who were planning upcoming weddings. The company explained that the key chains were a gift to the brides, but that they should bring them with them to the bridal show event for the grand prize drawing. One lucky number would be randomly drawn which matched one of the numbers on the bottom of a certain shoe. During the event, the designers would complete the drawing and announce the winner of a free honeymoon package.

The trade show traffic for this particular booth was unimaginable. Brides, mothers, wedding coordinators, and others couldn’t help but check in with the dress company, not once, but often several times during the show. And, more importantly, each time they appeared to check the status of the drawing, they were attracted to the selection of dresses and shopped for bridal gowns. These manufacturers utilized their knowledge of promotional products by also handing out customized tote bags imprinted with their name and 1-800 number. Passers-by were relieved to receive another bag to carry their materials and stay organized during the wedding planning process. Once again, visitors noticed the styles and unique formal wear.

In the end, the dress company accomplished never-before record sales and received increased interest in their selection of gowns. The customer goodwill that had been created was obvious. Nobody at the event could stop excitedly talking about which lucky girl possessed the Cinderella slipper that would win the free trip.

Get creative with your next trade show. Search our wide variety of promotional items. One of our promotional consultants would be happy to assist you in ordering an item that integrates into your chosen trade show theme. Allow us to customize a promotional item with your company’s insignia. Increase your trade show traffic while at the same time building customer goodwill and awareness. With all you have invested in your business and attending trade show events, it just doesn’t make sense not to.

2 11, 2009

Reasons Why you Need to Use Promotional Products

By Porter Lee| 2009-11-02T08:58:04-08:00 November 2nd, 2009|Promotional Products|Comments Off on Reasons Why you Need to Use Promotional Products

Your company’s marketing activity needs to stand out in order for your business to be a successful one. Promotional items help ensure that your company is recognized by business partners and potential clients. The main function of promotional products is to enhance the visibility of your organization and brand. It’s safe to say that the promotional gifts your company hands out increase the chance of having a new client. At redfishmarketing.com.au you will find a wide spectrum of promotional items and corporate merchandise to meet your every need.

Promotional products are usually bought for certain events, when the company chooses to increase its visibility on the market. Handing out promotional gifts on different occasions is a great marketing strategy. Whether the promotional items are given to company employees or potential clients, the result is the same: an increase in company popularity. Tradeshows, conventions and other similar events are probably the best places to give out promotional gifts and enhance your brand visibility. Red Fish Marketing is prepared to offer you promotional products for every occasion, for the success of your business.

Promotional items come in all shapes and sizes. Some of the most popular ones include pens, desk calendars, mugs, caps, umbrellas, shirts or key chains. These promotional items are considered to be extremely effective marketing tools because of their regular usage. When people use the promotional gifts regularly, they become familiar with your brand and will be much more inclined to become your clients. Furthermore, if your employees use the promotional products on a regular basis it’s very likely that they will end up flashing them in front of several potential clients.

A great thing about using promotional products as part of your marketing strategy is that they are able to serve many purposes. Promotional items are commonly used to successfully boost sales, strengthen old business relations and attract potential customers. Furthermore, promotional gifts play a big part in rewarding the company employees for all of their hard work. Whether the items are practical or fun, they serve the same purpose: making your brand’s popularity skyrocket.

The advantages of handing out promotional items are numerous. The most important purpose they serve is probably promoting the company image. It’s a known fact that powerful advertising is the key to a successful business. If a large number of people come in contact with your brand it’s probable that your sales will increase. Promotional products make it very easy for anyone to have your company’s contact details at hand and thus become a client. Furthermore, if people enjoy using a specific promotional product they will have a positive image of the company.

Everyone knows that the key to having a successful business is a solid marketing activity. Promoting your company brand is essential to having a wide range of clients. Promotional gifts are a great way to make sure that your company is recognized and appreciated. By handing out promotional items to potential customers and employees you make sure your company has enough popularity on the market.

2 11, 2009

Promotional Products Do Better Adverting Than Other Tools

By Porter Lee| 2009-11-02T02:47:50-08:00 November 2nd, 2009|Promotional Products|Comments Off on Promotional Products Do Better Adverting Than Other Tools

Majority of businesses indulge in various special and promotional events to promote their company name and brand amongst public. You have to be careful while planning your advertising campaign and be creative and innovative enough by generating enthusiasm, adding a creative theme, instilling motivation, and also manifesting positive impressions. Before selecting promotional products for your advertising campaign, spend quality time in planning. Regardless of how much time you have, always remember the importance of promotional products and their integration into your special company events.

Promotional products are your silent salespersons talking on your behalf with the public. Also never miss the opportunity to create long-lasting positive memories of your company so that it can be remembered for months or even years by including promotional products. If promotional products are used as per your specified plan, they can create anticipation. You can use promotional products as reminders of an upcoming special event. Promotional products also act as motivational reminders. If your event is related to employees achieving outstanding sales or other work-related goals, distribute promotional products.

While getting your promotional products designed, keep your recipient in mind. Promotional products have various benefits as they are the one of the best ways to start word of mouth advertising. For any special event, planning ahead can ensure success. This is when you need to contact the best and reliable consultant who not offers you expert advice but also top quality promotional products. Ideasbynet is one such UK based supplier who will make sure that you get the best of their products and services.

With two decades of experience in this business, Ideasbynet makes sure that your advertising campaign is carefully planned. While planning for you, Ideasbynet consider several key ideas in advance, such as, your advertising goal. What is the main purpose for your advertising event? Advertising campaigns are carried out to promote goodwill, to generate new customers, to appreciate existing ones, and to reward employees for their exceptional services rendered. This UK based online company helps you deal with questions like how will you start the whole event and how can make this special day be remembered forever in the client’s mind. This company will help you choose a theme that will best celebrate the mood that you want to create.

At last, regardless of the size or purpose of your event, promotional products definitely help your clients celebrate and remember it. Work with a reputable promotional consultant to create the desired message and goodwill of your invitees.

1 11, 2009

Use Promotional Products to Gain New Customers

By Porter Lee| 2009-11-01T20:57:38-08:00 November 1st, 2009|Promotional Products|Comments Off on Use Promotional Products to Gain New Customers

It’s very difficult to influence people for buying your products and services over your competitors. This can be achieved in two ways, those are, offering some of the best and supreme services accompanied with promotional products. If you offer promotional products along with your actual products, people will come back to your more often. This means more business with enhanced profits. Business is completely driven by relationships. The more contacts and relationships you have, more business will come your way. It’s not easy to make a new customer relationship and simultaneously it’s very difficult to maintain them too. To make your business successful you should give equal importance to new and old customer relationships.

To make any new customer you need to look for more innovative and creative ways. The more innovative you are, more people will like to get attach with your business. New customers are a bit hesitant in using your services, as they think what value you can generate for them. This is when you should use promotional products. Gift something just for free with your services and let people use them. If your product along with your free gift is useful to them, they will certainly turn back to you. But gifting promotional product is a first and foremost step. Promotional product you are planning to gift should be visually appealing. You can personalise it by imprinting your company name, logo, slogan, website URL, and contact details.

Many companies even offer promotional products to the people ordering something in bulk. In other words, give your customers a value in their bulk order. Giving discounts is a clichéd process, that’s why it has been now replaced by promotional products. Promotional products gifted along with bulk orders entice them for ordering more from you. This will only help you in return and they will even refer you to other people too. If you wish to create more customer value, why not gift promotional products as a “thank you” gift. This is much appreciated but many businesses overlook this token of gratitude. It always takes time to let customers know how valued they are and it also establishes a concrete relationship making people coming back to you.

We at Click Promo Gifts, provide promotional products for each and every purpose. In short, we have got promotional products for every occasion. Our designers are very creative in designing your promotional products, so that what you actually craved for.

1 11, 2009

Save Headaches by Getting Promotional Products Early

By Porter Lee| 2009-11-01T15:13:10-08:00 November 1st, 2009|Promotional Products|Comments Off on Save Headaches by Getting Promotional Products Early

Society by and large looks down on procrastination for good reasons but you will still pretty much find it everywhere you look. You will discover that there are many costs generated by procrastination and of out of all businesses, this is particularly true in promotional products. If hunting for some promotional products for a branding effort becomes your responsibility, make sure you get started early.

Streamlined planning and prioritizing of tasks is of utmost import in business. Multi-headed hydras like branding initiatives gain a great deal from making some venues a larger priority over others when time is a limitation. Change promotional products selection towards the top of the list! Just about every promotional company has an express alternative for orders, but there are almost always limitations and it isn’t an across-the-board pledge.

There is a metric ton of pieces out there that explain why promotional products are an important aspect of branding efforts so I won’t go into it in this space… at least this time! Keep promotional item acquisition at the top of the priority list because the procedure to go from placing an order to getting your order can end up being a complex one. You might place your order with one company, but the assembly of the item itself usually happens down the at another company. The promotional products company is the one making sure everything gets done, but they don’t usually have their own plants for making the items you purchase. Getting to the point where you can observe a proof, an example of what your logo or company name is going to look like on the finished product, is an important step. Your order won’t get past the proofing phase until there is approval because of how complicated the process is, and your order will have to go through several steps before it gets to that point (artwork approval, artwork formatting, etc). Any graphics mistakes mean starting over and trying again, or rolling with the punches and handing out an incorrectly colored logo.

There can be busy time of year during which that you aren’t going to be able to convince a manufacturer to work on your order before everyone else’s orders. What can be known as “busy” will differ from producer to producer, but for the most part they operate on a “first come, first served” basis. Manufacturers deal with orders as they arrive, and with an extra payment to cover the extra effort, you can rush an order through this system. In rare cases the production of seasonal promotional products is completely halted except for specific times of the year. The last thing you want to do is find out that the rush time you were relying on in your scheduling isn’t available because you didn’t check beforehand.

When you put off a complex process like this, things that go wrong are going to cost you. It might cost an organization a great deal, and not just cold hard currency. Things that require a complicated procedure, like promotional items, are the last thing you want to put off to the last minute just because the costs of waiting vastly outweigh the benefits. Although you by and large aren’t going to be spending a lot of money on each individual item, when you’re buying a few hundred it will add up. If you have to rush your purchase order, it gets even worse. Then let’s add some rush transportation in addition to that! If you really waited too long, you may end up with a bunch of promotional products that you end up not using for what you wanted because you ran out of time. This could mean a lost sale, or worse, lost customers.

1 11, 2009

Promotional Products Build Brand Awareness At Trade Shows

By Porter Lee| 2009-11-01T08:38:32-08:00 November 1st, 2009|Promotional Products|Comments Off on Promotional Products Build Brand Awareness At Trade Shows

Trade shows can be one of the most productive marketing methods driving sales. Therefore, how you use promotional products at trade shows greatly influences how well you increase brand awareness and return on investment from your trade show exhibit. According to Trade show Week’s Quarterly Report of Statistics.
shows held during the third quarter of 2004 generally saw growth in the areas of exhibiting companies and professional attendance. The average show in this report occupied 184,226 net square feet of space with 697 exhibiting companies and 12,077 attendees. With so many companies now attending trade shows, exhibitors have the opportunity to extend their corporate image and make a lasting impression on their target market. So, how do you use promotional products to make an impact at trade shows?
In order to determine the best product for the trade show we must first understand the types of trade shows. In the December, 2004 article titled, Upselling in the Trade-Show Market, in PPB magazine Julia O’Conner, President of Trade Show Training, Inc. lists three types of trade shows. First, B2B Marketing is one type of trade show where buyers and sellers get together to discuss problems, explore solutions and advance the sales process. Next, B2B Sales shows are retail oriented shows. The buyer is the direct retailer or involved in the distribution chain. Finally, a B2C show caters to the end user of a product or service. For example, fairs, shows and events that are open to the general public are B2C shows. Once you determine the type of trade show you plan to exhibit at you can then strategize to choose the proper promotional product for the event.
The first step in the strategy is to determine how to differentiate yourself from the competition. You have the opportunity to see over 12,000 potential customers; so, creativity and innovation are essential when choosing promotional products. Choose products that have lasting impressions with your potential customers. Heavy items are not suitable to carry around at trade shows. Items that can be used in the office tend to keep your company name and logo in front of the potential customer during working hours.
The next step is to realize the importance of branding. The promotional products you choose identify your company, product or service. Understanding your target market at the trade show helps you determine the best product for building brand awareness, which is vital to the success of the trade show.
Finally, create a connection between your company’s product or service, the trade show and the promotional product. Understand your target market and determine what types of promotional products would appeal to them. Creating the connection between the trade show, your company’s product or service and the promotional product will help you have a positive impact at the trade show.
Therefore, think about how you will use your promotional products to help build your company’s brand awareness and achieve a better return on investment from the trade show. Understanding the type of trade show you will attend helps you choose the proper promotional product for the event and make the connection between your product or service, the promotional product and the trade show. A trade show can be one of the most beneficial marketing methods and choosing the right promotional products will help maximize the benefits and opportunities of the trade show.

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