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30 10, 2009

How to Find the Right Promotional Products

By | October 30th, 2009|Promotional Products|Comments Off on How to Find the Right Promotional Products

Do you have any idea about the power of the word “free”? Just prefix it with any product and service to see the magic. You can see a live demonstration of free giveaways at trade shows or product launches. People flock the stalls that distribute freebies as compared to stalls and exhibits that do not do so. Promotional products are the freebies that serve the dual purpose of attracting audience attention and to deliver the marketing message.

Promotional products are available in an astonishing range. You can choose according to your requirement and your target audience’s preference. Clocks, mugs, pens, caps, bags, and many more items come under the category. The list is expanding every day. However, it is important to choose the promotional product carefully because the success of your campaign depends on it. The item should gel with the product or service you offer. For example, it is preferred that a health drink brand for teenagers will offer a mug, stationery items, or a school bag as promotional gifts. The products are imprinted with the company logo or the promotional message. These products help in generating name and brand recognition as well as creating employee and customer goodwill.

Before you actually start the selection process for the right promotional gift, you need a stimulated brainstorming session. Take into consideration your communication message and your promotional objective. Once you have decided it, define your target audience and identify their preferences and appeals. Once you zero in all these points, decide your promotional budget. Now, the last step is to select a product considering all the above parameters. This is important if you want your promotional campaign to be successful.

The advantages of using promotional products:

• These products help strengthen the advertising and marketing efforts of a company.

• The products help to dilute the weak points of Television and print campaigns and give an impetus to the overall promotional efforts of the company.

• All types of businesses can benefit by using the right promotional product. You have to identify the right promotional item for the right audience.

Yes Gifts offers more than 5000 individual products that are sourced from a wide network of international contacts and which can be offered as promotional items to a wide base of target audience. Due to the absence of middlemen, we are able to offer cheap and affordable prices for all our customers. Honesty and customer satisfaction are our primary considerations. We believe in a humane approach towards our clients and customers.

29 10, 2009

Promotional Products – How Much Do They Cost?

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products – How Much Do They Cost?

The cost of any marketing program, including promotional products is always going to be important. Total costs will depend upon several factors such as the amount and quality of any promotional products as well as the number of different items you intend to give away.

Marketing of promotional products and gifts is a huge business- worth around £18 billion per year. An estimated 4,200 companies manufacture almost 500,000 different product lines for customers to choose from – items ranging from pens to clothing and everything else.

So how much does it cost to produce and market promotional products? Apart from the quantity of items that you need, several factors will affect the overall cost. Your initial cost will simply be for the blank product before your logo is even applied – for example, an order of 10,000 mugs.

There is also what is often called an imprint set up cost – the cost of producing a master design or template from which the others will be copied. The cost of this process is often the same regardless of the number of items you need; there is also the advantage that the original design can be kept on file for future use. And there are also production costs, based on the cost of actually producing your item as well as the amount of items you require. Larger orders are generally discounted and the discounts are often at pre-set levels so it may benefit you to order slightly more items than you need, to get the price break.

A set-up fee is also charged by most manufacturers of promotional products – this typically costs up to £100. And some companies may have a minimum order requirement – if you are a small start up company with a limited budget, this could be an important consideration. Some companies may offer you a discount if you use their services regularly or can guarantee increased orders in the future.

The cost per item can vary widely. Simple items such as pens, key chains and magnets tend to cost less than £1 to produce; calculators and notebooks typically cost from between £5 to £10. Products designed to be used in the office tend to be inexpensive to produce. More unusual promotional items such as gift baskets or seasonal items can cost anything up to around £100. The final cost may depend on the complexity of your design or logo and how many steps are required in production.

The importance and effectiveness of trade shows shouldn’t be underestimated when it comes to distributing promotional products. According to the Center for Exhibition Industry Research, it costs around £212 to contact a potential prospect at a trade show, as opposed to £308 otherwise.

As with everything else, you get what you pay for. Promotional items that are carefully chosen, designed and marketed can more than recoup their costs.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products.

29 10, 2009

Promotional Products UK – Products for Someone Important

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products UK – Products for Someone Important

Promotional products are ruling the contemporary concept of brand marketing. They have gained prominence owing to the fact that they diligently cater to the different valued sets of audience. Presenting promotional gifts make them feel special and significant. Gestures like this serve as the boosting factor for the public’s to be associated with the brand. The idea being extremely prevalent in the modern corporate climate, has seen the upcoming of many promotional item suppliers. However, to choose the best among the lot is a task that is to be keenly undertaken.

Addressing those who are important in terms of your business prospect too requires promotional products that are premium.

According to the suitability of the various audience categories and the business events one can select from a wide variety of stress toys, calendars & planners, games & puzzles, keyrings & key chains, clocks & watches, pens, computer accessories, umbrellas, confectionery, golf gifts, calculators, torches, paper products, mouse mats, folders & bags, clothing & caps, desktop gifts, travel & accessories, recycled products, fridge magnets, mugs & coasters, and mobile phone holders.

Let us see as to how promotional products UK competently acts to make the audience special for the brand-

By appreciating:

Gifting promotional gifts is an excellent way to appreciate the achievements and accomplishments of in-house employees in a business organization. They are given away in the forms of incentives, awards, seasonal or festive gifts items. It expresses the concern of the company toward its employees. Their fruitful endeavor in the company’s progress is answered with an acknowledgment through promotional items. Business associates who are a major part of the external public too are presented corporate gifts. This is to appreciate the trust they invested in the company, thus providing support in the smooth functioning of its operation. The end-users are also thanked by distributing promotional merchandises as free gifts or complementary items with the main product of the brand. This is to appreciate for their interest in the brand.

By motivating:

The flip side of the same coin of appreciation lies the factor of motivation. It is not only by a pat on the back that anybody can be motivated to work in the desired direction. Motivation is a psychological phenomena that is ignited by the spirit of appreciation. And promotional products UK behave the right way in motivating the different segments of public. Only on intensely motivating the audience that they feel to purchase the brand, resulting in an escalated sales ratio.

28 10, 2009

Inexpensive Promotional Products Score Over Expensive Advertising Methods

By | October 28th, 2009|Promotional Products|Comments Off on Inexpensive Promotional Products Score Over Expensive Advertising Methods

Promotional products necessarily don’t need to be costly. In fact, there are many inexpensive promotional products which score over expensive advertising methods. Promotional products are actually low-cost items which have potential to be successful in accomplishing the advertising objectives of an organisation. Today, an advert in print or electronic media will cost thousands of pounds to a company for one-time telecast whereas, with promotional products you can do the same job many times in a year at a much lesser cost. In addition to that these low cost promotional products give you personal access to customers which expensive advertising methods like commercials fail to provide.There is often a question on the utility value of promotional products, with many pondering over the costs involved in using promotional products and their effective returns. Studies have revealed that advertisements through promotional gifts are more cost-effective than most of the conventional modes of promotions. Promotional products like carrier bags, mugs or pens offer organizations an opportunity to take their brands to the public. It gives them opportunity and that too at low cost to introduce itself and its product range to its target audience which in turn helps the business organization in its growth. Corporate organizations also print their logo, brand names and product list in addition to other similar important information to create more impact on its customers. Promotional products like conference bags or travel mugs offer an advantage of distinctive identification to the corporate organizations which has become very relevant and important in the present corporate world. By creating a unique identity for itself, business organizations try to position its products in an effective manner in the market. The strategy works out well for sellers who cater to mass markets and have to survive against cut-throat competition. Printed promotional gifts also give opportunity to corporate organizations to reinforce its brand among consumers in the market. The client will always come across the company name and its logo whenever he or she will use the gift given by the company. This keeps the brands of the company in the public eye and fresh in the minds of the regulars.There are many promotional gifts items which can be included in the marketing campaigns. You can use a writing pad, a pen and a note pad in a conference bag and make the promotional events successful. To save costs on your promotional items and gifts, you can surf Internet and shop from online gifts gallery. Online suppliers offer discounts and the product quality is also good, if not better to suppliers in the high street. #c1c1c1;font-size: 10px”>Gareth Parkin is the co-founder of Ideasbynet, the UK’s largest online source of promotional products and promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional products visit ideasbynet.com
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28 10, 2009

Promotional Products Work Wonders in Creating Brand Awareness

By | October 28th, 2009|Promotional Products|Comments Off on Promotional Products Work Wonders in Creating Brand Awareness

Corporate organisations allocate huge budgets for marketing products. But to be honest, that isn’t enough to push the sales figures. In addition to that, it is also very important to create brand awareness in the market which will make the buyer understand the various features and benefits of a brand. This can only be done by exposing brands in the public eye via advertising. There are multiple ways of creating brand awareness in the market place. Advertisements in news-papers, television, Internet and large size glitzy hoardings in nooks and corners of the city are some of the most popular strategies which are being employed by corporate organisations across the globe for years. The money needed for such brand promotion exercises are generally huge and therefore it is away from the reach of many organisations. These promotional activities have their own limitations which enforce business organisations to look for other methods. One such technique which offers good opportunity to corporate organisations to carry their brand message is distributing promotional products.Promotional products actually do wonders in creating brand awareness. This is because promotional gifts offer organisations an opportunity to take its various brands to the public. It gives opportunity to companies, especially to start-ups, to get a good foot hold in the market whereas established companies can use it for growth. At times, there are questions being raised on the utility of promotional products and its effective returns. We, at Ideasbynet, believe that even though promotional products may be cost-effective than other promotional methods but they are in no way of lesser effect than others in creating brand awareness and that too for a long time. The recipient will always come across your brand name and the company logo whenever he or she will make use of the product gifted. This will keep the name of the brands alive in the minds of the customers for long time which is great for the business.  Our research shows that promotions through gifts are not only cost-effective but also beneficial in marketing terms than most of the expensive modes of advertisements. Organisations also print its logo, product list and other information on the promotional items. Printed promotional gifts offer an advantage of building an identity for the company which is very important in the corporate world. Printed promotional products also give an opportunity to business and government organisations to reinforce itself in the customers mind. Even social organisations too use promotional products to create awareness on various social issues.

28 10, 2009

Holidays are the Best Time to Distribute Promotional Products

By | October 28th, 2009|Promotional Products|Comments Off on Holidays are the Best Time to Distribute Promotional Products

Distributing promotional products during holidays would be a great strategy for companies. During holidays, people love to shop and therefore it is the best occasion to promote your products so that you can get instant results. It is also that time of the year when you will find most people in the outdoors. That’s why promotional products are much in demand and are hugely distributed during that period. Therefore, for business organisations who want to impress their clients and at the same time want to advertise its products and services, handing out promotional products during holidays come up as a good strategy.Promotional gifts like travel bags, travel mugs, cooler bags and many other products can be distributed during holidays to target any customer segment. It is because during holidays people see off to various locations and therefore, these products are in great demand across all sections of the society. The holidays are the best time even if you are distributing other gifts which are of general use. It is because you can find majority of the population at popular places during off-working days where you can distribute the freebies with minimum efforts. Therefore, by handing out free gifts during holidays companies can target all sets of consumers, right from kids to adults. These gifts can be distributed at different leisure places which are favourite hangouts for people during holidays. You can shop for great varieties of promotional products which can be distributed during holidays at affordable rates from Ideasbynet. To make your products and services get more prominence in the public eye, you can customise these business gifts by imprinting your organisation logo and other important details on it. Other important organisational details may include contact numbers, address, website URL and company’s message. We use advanced embossing techniques to print texts and images which adds elegance to the promotional gifts. You can use our expert services to print content on your promotional products. The advantage with printed promotional items is that first and foremost it reminds clients about the organisation which has gifted a useful product and secondly, in case the product is mobile, other onlookers will also get targeted through it. Promotional products are not only meant for clients but also you can also distribute it among your employees before holidays. These promotional products can also be used for rewards and appreciations. It is also advisable to business organisations to add complimentary gift items to make the gift package more useful. The clients will appreciate the thoughtfulness of the company and will reward it. During holidays, these promotional gifts can be distributed at various leisure places.

26 10, 2009

Boost Company Sales With Promotional Products

By | October 26th, 2009|Promotional Products|Comments Off on Boost Company Sales With Promotional Products

Promotional products can serve many important functions for your business. It can be used after sale as a method of ensuring that this customer is likely to contact you again in the future. By providing promotional items such as refrigerator magnets, calendars, and other common promotional items used around the house, the consumer has your contact information readily accessible when they need it. It is much easier for them to look on the refrigerator magnet and give you a call, than to go look you up in the yellow pages or online. You also don’t run the risk of this customer seeing a competitors name while looking for your contact information online or in print.

Just remember, having your company name constantly in front of the customer is the best way of ensuring you will get repeat business from your clients. Promotional products can often be used for many years. Each time the promotional item is used, your name is in front of that customer. Effective promotional products like mugs, keyrings, umbrellas, Mouse mats are preferred promotional gifts nowadays. The reason being, these promotional products are not too expensive but highly visible and has a reasonable life expectancy. Such promotional products are highly practical and people become attached to them, extremely tangible and visible. They make an extremely stylish yet practical gift. The added bonus is that they display your company details in an attractive and prominent fashion and are destined to have an extremely long existence.

If you’re looking for a great collection of unique and creative promotional gifts at economical prices www.yesgifts.co.uk is the right online source for you. yesgifts has over 8,000 promotional items, products and gifts to choose from. Great selection, service and prices of promotional business products especially Mugs, Keyrings, Umbrellas, Mouse Mats, Pens, and many more. YesGifts have a skilled team to help you promote your product, business or corporate event. We offer you the best value on the net and the quickest delivery nationwide.

We are committed to supply our customers with as much information as is required to ensure they understand the importance of promotional business products. Our aim is that all the organisations we deal with fully understand the vast range of products we offer and most importantly, how to take full advantage of products and business promotions.

26 10, 2009

Promotions for Health With Promotional Products for Wellness Care Professionals

By | October 26th, 2009|Promotional Products|Comments Off on Promotions for Health With Promotional Products for Wellness Care Professionals

Promotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end – the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products – but there are many ways that you can use promotional products in your practice.

Promotional products make a wonderful addition to any public service campaign.

In many cases, raising awareness is the first step toward providing medical care or a cure. There’s a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pedometers as part of a fitness campaign, or hand out inexpensive promotional watches as part of a “Time to watch your health” campaign.

Promotional products can help build your practice.

Introduce your office to new residents in your area with a welcome in their post box, or partner with an estate agent to be part of a “Welcome to Your New Home” basket of goodies. Include a useful gift from your office, imprinted with your practice name and telephone number for emergencies. The type of gift you include should be specific to your practice area. A general practitioner could use a small first aid kit, for instance. A chiropractor might include a hand-held back massager imprinted with his name and number. A clever gift from a pediatrician’s office might be a bandage dispenser filled with colorful adhesive bandages for those little cuts and scrapes and a refrigerator magnet to keep your telephone number handy.

Support public service causes with appropriate promotional products.

Make yourself and your staff available for public health fairs and promotions. When you partner with public service agencies you increase both your visibility and your credibility. If your business is nutrition, set up a display to emphasize the importance of healthy eating and hand out travel mugs imprinted with a health conscious message. If your office specializes in sports medicine, you might choose stress toys shaped as different types of balls. Suit the promo products that you choose as takeaways to your practice specialty.

Paper promotional products are important informational tools.

Companies that specialize in promotional products for trade fairs and conferences often also handle the design and production of informational tools like brochures, leaflets and flyers about your practice and specialty. If you already have a relationship with a promotional product company, be sure to include them when you’re pricing the cost of creating promotional literature about your practice.

Say thank you and please come again to your patients and clients with promotional products.

26 10, 2009

When to Give Promotional Products

By | October 26th, 2009|Promotional Products|Comments Off on When to Give Promotional Products

Receiving promotional products is one thing and using them judicially is completely different thing. For instance, if you just got a pack full of promotional products such as pens or mugs, it sounds great. But that is still left open and unused for a few weeks, what’s the use of products. You gifted them promotional products for branding your company but nothing has happened. At times, promotional products handed out fail to match the expectations set with them, that’s why be careful in deciding when to gift promotional products. There are a few occasions when you can use and gift promotional products, some of them are:

• Distribute promotional products at the Laundromat: It has been seen that many people and businessmen drop their business cards on the Laundromat bulletin board. This is a very old and cliché method, so why not do something new and innovative, like dropping a few promotional pens or pencils on the table. Try to get adequate permission for doing so from the owner. People will certainly pick those items to use or stash in their pockets while waiting for the spin cycle.

• At Exhibitions, Conventions, and Trade Shows: These are just a few events where you can use and gift promotional products to the public. To have more people and crowd on your stall you can gift promotional products to them. Feel free to handout promotional products to attendees who will be using your services. While designing promotional products try to think out of the box, so that you get what exactly you are looking for.

• To your old and existing clients: Business is all about maintaining relations and this can be easily achieved by gifting promotional products quite often. By gifting promotional products you don’t have to remind them to call you for business, as they will be having your contact number in front of them always.

• On important business trips: If you travel a lot on business trips to various places, try to carry promotional products with you. This is because you never know who you’ll meet someone important. If you’re a masseuse, you can easily gift a promotional pen so he or she can call for an appointment next time he or she is in town.

If you are in the UK and looking for the top quality promotional products look no further, as Click Promo Gifts are there at your service. Click Promo Gifts offer a wide range of promotional products ranging from pens, mugs, caps, shirts, umbrellas, and many more. Under our products umbrella you will each and every type of promotional product in varied design, colour, style, size, and form. In short, you name and we have it.

25 10, 2009

Why is it Important to Select the Right Promotional Products?

By | October 25th, 2009|Promotional Products|Comments Off on Why is it Important to Select the Right Promotional Products?

If you think by gifting any promotional item you can make your customers happy then think again as these days it is not enough to gift promotional products but that product should prove right to the customers’ expectation. The modern-age buyer demands quality, not only in the products which your company offers but also on freebies you gift them. That’s why, it is very important to select the right promotional products. Selection of right promotional products will not only make the clients happy but will also increase the visibility of your products and services in the market. Also, with so much money and the reputation of the company at stake, it makes sense to gift right promotional products to customers. Therefore, always choose promotional gifts keeping the taste and preferences of the recipients in mind.One of the many qualities which a buyer looks for in a promotional product is that it should be practical other wise you run the risk of your promotional gifts being dumped. Today, selection of right promotional products matters as never before and business organizations have realized it. That’s the reason why corporate organizations brainstorm so much to come up with the right promotional products which have the maximum chance of being a hit with buyers. If you too have decided to use promotional items in your campaigns to boost sales then it is advisable to think hard before picking up any product.