This Business of Music Marketing and Promotion, Revised and Updated Edition

Thorough, well-written, logically presented, useful, insightful … the definitive career guide and teaching aid for anyone interested in building an effective presence in the music industry. — Roy Gattinella, Vice-President, Marketing and Sales, EMI-Capitol Entertainment
–This text refers to an out of print or unavailable edition of this title.

The maxim in the music industry has always been “You can’t make it on talent alone,” and with This Business of Music Mar (more…)