Business Gifts | MagiCubes 3D Media - Part 3

Business Gifts

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31 10, 2009

Promotional Products– a Vital Promotion Tool

By | October 31st, 2009|Promotional Products|Comments Off on Promotional Products– a Vital Promotion Tool

Every new product introduced in the market need to build a brand identity in order to be popular among the customers. Company leaves no stone unturned in making the product successful in market. Huge amount of money is spent on the marketing and extensive research is done of the market in order to promote the product in the most effective manner. Result of various extensive researches has proved that the best way to promote one product or brand is through promotional products. Promotional products play a vital role in building brand identity and making it a household name. The effectiveness of promotional products has been proved over the years as many companies have used this marketing strategy and have immensely benefited. Promotional products play a vital role in building brand identity and making it a household name.There are plethoras of promotional products available in the market which is sure to satisfy every company marketing and promotion requirements. In order to have good hold of the market it is very necessary to well understand the market requirements and target those market requirements. The good promotion is one which is done according to the nature of the product and keeping in mind the target customers. It is a known fact that if the quality and promotion of the product is good then there is no reason of the product being unsuccessful. Promotional products of cost effective nature and great utility are quite successful among customers and are also commonly used as an important advertising tool. A useful promotional product will definitely create a good and lasting impression of the company and create a niche for itself in the market. Promotional products are not only useful for creating a lasting impression but these are also useful to encourage the spirit of the employees. Promotional products can also be given to employees to celebrate some occasion. These are also useful in increasing the morale of the employee force and also inculcate in them a feeling of loyalty towards the company. There are many online stores, which provide assistance in choosing a promotional item that would properly propagate one advertising message across. Promotional products can also be gifted to employees on the completion of successful projects so that their morale are boosted and they are motivated to perform even better and give their best to every of their task and project. Some of the commonly given promotional products that can be given to the customers are pens, cups, t-shirts, clocks, caps, mugs, electronic gadgets, chocolates, confectionery, and clothes etc.

31 10, 2009

Beating the Credit Crunch with Promotional Products

By | October 31st, 2009|Promotional Products|Comments Off on Beating the Credit Crunch with Promotional Products

In times of the recession within the UK business is expected to struggle over the next few months to a year. Businesses whether forced to or not begin to look at ways in which they can cut their budgets and this on more occasions that not can mean cutting the spending on company marketing. However cutting down marketing efforts does not help a company in the long run. After all people still need to know about your brand and this is especially important for new business. Alas cutting down marketing spending does not offer a simple solution but rather complicates things further down the line. Businesses should therefore be thinking about ways in which they can maximise their marketing efforts, get their brand out there and to do this with a minimum amount of spending but to a great degree of success and ROI and promotional products offer this.Promotional products refer to merchandise that are used in marketing and communication program of a business. Promotional products, also known as corporate gifts or promotional gifts, are simple artefacts that contain your company brand logo. The beauty of promotional products is that there are so many to choose from all depending on your company’s budget and they come with no-strings attached.When thinking of promotional products people commonly think of promotional pens and promotional mugs. However there are so much more that can really add something to your company. You can have promotional games such as Rubix Cubes to other toys and games. You can get promotional USBs, computer mice and mice mats. These are all very useful pieces of equipment to have and all contain you company’s brand that people will use on a daily basis.The perception that promotional gifts can give to your company are also one of the things that makes promotional gifts so worthwhile. If you are an IT company and you give away free promotional USBs to customers and prospective customers it shows that your company understands new technology and people’s needs as well as having a product that is very much a part of the industry you operate in. Promotional gifts can also make your company appear fun, zany and wacky which, in the internet age, is a good way of getting noticed. Giving away promotional sweets, games, stress toys or golf balls for example is a welcome surprise and does not give your company too much of a cold corporate perception. This is a common strategy which big corporations are using now and if you go to any big exhibition you will see well known companies such as EBay, Microsoft and Google using it.Another positive aspect of promotional products is the cost. Promotional products are very cost effective and you can pay for what you need as you buy them in batches. On top of this there are so many varieties of the same product that range in price. For example you can get luxury metallic promotional pens or a cheaper plastic alternative all of which can be purchased in different batch sizes. So for small businesses it may be a batch of 100 and for bigger businesses a batch of 10,000 and so on-it is really up to you.Overall promotional gifts show that there is hope in this economic climate to still advertise and market your brand and that cutting the budget altogether is not the only option. There are other ways in getting your brand noticed and heard and promotional products offer a great solution to this.

29 10, 2009

Promotional Products – How Much Do They Cost?

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products – How Much Do They Cost?

The cost of any marketing program, including promotional products is always going to be important. Total costs will depend upon several factors such as the amount and quality of any promotional products as well as the number of different items you intend to give away.

Marketing of promotional products and gifts is a huge business- worth around £18 billion per year. An estimated 4,200 companies manufacture almost 500,000 different product lines for customers to choose from – items ranging from pens to clothing and everything else.

So how much does it cost to produce and market promotional products? Apart from the quantity of items that you need, several factors will affect the overall cost. Your initial cost will simply be for the blank product before your logo is even applied – for example, an order of 10,000 mugs.

There is also what is often called an imprint set up cost – the cost of producing a master design or template from which the others will be copied. The cost of this process is often the same regardless of the number of items you need; there is also the advantage that the original design can be kept on file for future use. And there are also production costs, based on the cost of actually producing your item as well as the amount of items you require. Larger orders are generally discounted and the discounts are often at pre-set levels so it may benefit you to order slightly more items than you need, to get the price break.

A set-up fee is also charged by most manufacturers of promotional products – this typically costs up to £100. And some companies may have a minimum order requirement – if you are a small start up company with a limited budget, this could be an important consideration. Some companies may offer you a discount if you use their services regularly or can guarantee increased orders in the future.

The cost per item can vary widely. Simple items such as pens, key chains and magnets tend to cost less than £1 to produce; calculators and notebooks typically cost from between £5 to £10. Products designed to be used in the office tend to be inexpensive to produce. More unusual promotional items such as gift baskets or seasonal items can cost anything up to around £100. The final cost may depend on the complexity of your design or logo and how many steps are required in production.

The importance and effectiveness of trade shows shouldn’t be underestimated when it comes to distributing promotional products. According to the Center for Exhibition Industry Research, it costs around £212 to contact a potential prospect at a trade show, as opposed to £308 otherwise.

As with everything else, you get what you pay for. Promotional items that are carefully chosen, designed and marketed can more than recoup their costs.

More information about promotional gifts can be found online by searching for the leading online suppliers of promotional products.

29 10, 2009

Promotional Products UK – Products for Someone Important

By | October 29th, 2009|Promotional Products|Comments Off on Promotional Products UK – Products for Someone Important

Promotional products are ruling the contemporary concept of brand marketing. They have gained prominence owing to the fact that they diligently cater to the different valued sets of audience. Presenting promotional gifts make them feel special and significant. Gestures like this serve as the boosting factor for the public’s to be associated with the brand. The idea being extremely prevalent in the modern corporate climate, has seen the upcoming of many promotional item suppliers. However, to choose the best among the lot is a task that is to be keenly undertaken.

Addressing those who are important in terms of your business prospect too requires promotional products that are premium.

According to the suitability of the various audience categories and the business events one can select from a wide variety of stress toys, calendars & planners, games & puzzles, keyrings & key chains, clocks & watches, pens, computer accessories, umbrellas, confectionery, golf gifts, calculators, torches, paper products, mouse mats, folders & bags, clothing & caps, desktop gifts, travel & accessories, recycled products, fridge magnets, mugs & coasters, and mobile phone holders.

Let us see as to how promotional products UK competently acts to make the audience special for the brand-

By appreciating:

Gifting promotional gifts is an excellent way to appreciate the achievements and accomplishments of in-house employees in a business organization. They are given away in the forms of incentives, awards, seasonal or festive gifts items. It expresses the concern of the company toward its employees. Their fruitful endeavor in the company’s progress is answered with an acknowledgment through promotional items. Business associates who are a major part of the external public too are presented corporate gifts. This is to appreciate the trust they invested in the company, thus providing support in the smooth functioning of its operation. The end-users are also thanked by distributing promotional merchandises as free gifts or complementary items with the main product of the brand. This is to appreciate for their interest in the brand.

By motivating:

The flip side of the same coin of appreciation lies the factor of motivation. It is not only by a pat on the back that anybody can be motivated to work in the desired direction. Motivation is a psychological phenomena that is ignited by the spirit of appreciation. And promotional products UK behave the right way in motivating the different segments of public. Only on intensely motivating the audience that they feel to purchase the brand, resulting in an escalated sales ratio.

28 10, 2009

Inexpensive Promotional Products Score Over Expensive Advertising Methods

By | October 28th, 2009|Promotional Products|Comments Off on Inexpensive Promotional Products Score Over Expensive Advertising Methods

Promotional products necessarily don’t need to be costly. In fact, there are many inexpensive promotional products which score over expensive advertising methods. Promotional products are actually low-cost items which have potential to be successful in accomplishing the advertising objectives of an organisation. Today, an advert in print or electronic media will cost thousands of pounds to a company for one-time telecast whereas, with promotional products you can do the same job many times in a year at a much lesser cost. In addition to that these low cost promotional products give you personal access to customers which expensive advertising methods like commercials fail to provide.There is often a question on the utility value of promotional products, with many pondering over the costs involved in using promotional products and their effective returns. Studies have revealed that advertisements through promotional gifts are more cost-effective than most of the conventional modes of promotions. Promotional products like carrier bags, mugs or pens offer organizations an opportunity to take their brands to the public. It gives them opportunity and that too at low cost to introduce itself and its product range to its target audience which in turn helps the business organization in its growth. Corporate organizations also print their logo, brand names and product list in addition to other similar important information to create more impact on its customers. Promotional products like conference bags or travel mugs offer an advantage of distinctive identification to the corporate organizations which has become very relevant and important in the present corporate world. By creating a unique identity for itself, business organizations try to position its products in an effective manner in the market. The strategy works out well for sellers who cater to mass markets and have to survive against cut-throat competition. Printed promotional gifts also give opportunity to corporate organizations to reinforce its brand among consumers in the market. The client will always come across the company name and its logo whenever he or she will use the gift given by the company. This keeps the brands of the company in the public eye and fresh in the minds of the regulars.There are many promotional gifts items which can be included in the marketing campaigns. You can use a writing pad, a pen and a note pad in a conference bag and make the promotional events successful. To save costs on your promotional items and gifts, you can surf Internet and shop from online gifts gallery. Online suppliers offer discounts and the product quality is also good, if not better to suppliers in the high street. #c1c1c1;font-size: 10px”>Gareth Parkin is the co-founder of Ideasbynet, the UK’s largest online source of promotional products and promotional gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details on promotional products visit ideasbynet.com
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28 10, 2009

Promotional Products Work Wonders in Creating Brand Awareness

By | October 28th, 2009|Promotional Products|Comments Off on Promotional Products Work Wonders in Creating Brand Awareness

Corporate organisations allocate huge budgets for marketing products. But to be honest, that isn’t enough to push the sales figures. In addition to that, it is also very important to create brand awareness in the market which will make the buyer understand the various features and benefits of a brand. This can only be done by exposing brands in the public eye via advertising. There are multiple ways of creating brand awareness in the market place. Advertisements in news-papers, television, Internet and large size glitzy hoardings in nooks and corners of the city are some of the most popular strategies which are being employed by corporate organisations across the globe for years. The money needed for such brand promotion exercises are generally huge and therefore it is away from the reach of many organisations. These promotional activities have their own limitations which enforce business organisations to look for other methods. One such technique which offers good opportunity to corporate organisations to carry their brand message is distributing promotional products.Promotional products actually do wonders in creating brand awareness. This is because promotional gifts offer organisations an opportunity to take its various brands to the public. It gives opportunity to companies, especially to start-ups, to get a good foot hold in the market whereas established companies can use it for growth. At times, there are questions being raised on the utility of promotional products and its effective returns. We, at Ideasbynet, believe that even though promotional products may be cost-effective than other promotional methods but they are in no way of lesser effect than others in creating brand awareness and that too for a long time. The recipient will always come across your brand name and the company logo whenever he or she will make use of the product gifted. This will keep the name of the brands alive in the minds of the customers for long time which is great for the business.  Our research shows that promotions through gifts are not only cost-effective but also beneficial in marketing terms than most of the expensive modes of advertisements. Organisations also print its logo, product list and other information on the promotional items. Printed promotional gifts offer an advantage of building an identity for the company which is very important in the corporate world. Printed promotional products also give an opportunity to business and government organisations to reinforce itself in the customers mind. Even social organisations too use promotional products to create awareness on various social issues.

28 10, 2009

Holidays are the Best Time to Distribute Promotional Products

By | October 28th, 2009|Promotional Products|Comments Off on Holidays are the Best Time to Distribute Promotional Products

Distributing promotional products during holidays would be a great strategy for companies. During holidays, people love to shop and therefore it is the best occasion to promote your products so that you can get instant results. It is also that time of the year when you will find most people in the outdoors. That’s why promotional products are much in demand and are hugely distributed during that period. Therefore, for business organisations who want to impress their clients and at the same time want to advertise its products and services, handing out promotional products during holidays come up as a good strategy.Promotional gifts like travel bags, travel mugs, cooler bags and many other products can be distributed during holidays to target any customer segment. It is because during holidays people see off to various locations and therefore, these products are in great demand across all sections of the society. The holidays are the best time even if you are distributing other gifts which are of general use. It is because you can find majority of the population at popular places during off-working days where you can distribute the freebies with minimum efforts. Therefore, by handing out free gifts during holidays companies can target all sets of consumers, right from kids to adults. These gifts can be distributed at different leisure places which are favourite hangouts for people during holidays. You can shop for great varieties of promotional products which can be distributed during holidays at affordable rates from Ideasbynet. To make your products and services get more prominence in the public eye, you can customise these business gifts by imprinting your organisation logo and other important details on it. Other important organisational details may include contact numbers, address, website URL and company’s message. We use advanced embossing techniques to print texts and images which adds elegance to the promotional gifts. You can use our expert services to print content on your promotional products. The advantage with printed promotional items is that first and foremost it reminds clients about the organisation which has gifted a useful product and secondly, in case the product is mobile, other onlookers will also get targeted through it. Promotional products are not only meant for clients but also you can also distribute it among your employees before holidays. These promotional products can also be used for rewards and appreciations. It is also advisable to business organisations to add complimentary gift items to make the gift package more useful. The clients will appreciate the thoughtfulness of the company and will reward it. During holidays, these promotional gifts can be distributed at various leisure places.

27 10, 2009

Promotional Products Versus Sponsorship

By | October 27th, 2009|Promotional Products|Comments Off on Promotional Products Versus Sponsorship

Every business needs exposure. Even with the best product/ service at the most competitive price a company cannot be successful unless its target market know about them. Sales don’t come out of thin air and the importance of a successful marketing campaign is paramount. There are various marketing strategies, however, I shall focus here on just two; namely promotional products and sponsorship. Promotional products are personalised gifts given away to raise awareness of a company. On the other hand, sponsorship links a company with a specific team or organisation to make the company’s name associated with the organisation or team, again to raise awareness of the company in question. I have chosen these two marketing methods as the subject of this article because they have many similarities but have important differences. First I shall explain what features they have in common.Take Virgin’s recent sponsorship deal with the new Formula 1 racing team Brawn GP. Richard Branson has taken a liking to Formula 1 and Virgin are now associated with Brawn GP. The Virgin brand will be seen written on Brawn GP cars, merchandise and clothing, with the result of raising awareness of the Virgin brand, as if it doesn’t need raising any more! But when considering what TV package to upgrade to from freeview, fans of Formula 1 may just choose Virgin over Sky because of this sponsorship deal. The Virgin name on replica caps, on mugs, on pens, on racing jackets, and on other merchandise has exactly the same result that gifts of promotional products have. They all aim to raise brand awareness. However, this is where the differences stop.The ease of distributing promotional gifts comes with the very fact that they are gifts- they are free! Take pens, for example. I can’t remember the last time I bought a pen but there are a fair few personalised pens lying around my house. No doubt I acquired these for free. (I am not a serial pen stealer I promise.) If I had to pay for a pen then I’m would have no branded pens at all. They are more expensive than a pack of 10 biros from the local stationary shop and during an economic recession I’m not going to be splashing out on expensive pens I can tell you. Sponsorship deals raise brand awareness by putting a company name where you already look i.e. in association with a sporting team you follow whereas promotional products are put in front of you because they offer you some value, or are of use to you, for free. They both do a similar marketing job. However, there is one important difference. Cost.Sponsoring a sporting team of a reasonable size, for example, can cost thousands whilst sponsoring a small organisation although may be cheaper, may not yield worthwhile results. Also, there is a risk associating your business name with that of another organisation. The reputation of those you sponsor could affect the reputation of your business. Using promotional products avoids this risk, and arguably more importantly, a successful marketing campaign with promotional products can be achieved at a fraction of the cost of a sponsorship deal. Your business name will be out there, there will be no risk to the reputation of your business and in two years when sponsorship deals expire your promotional products will still be dispersed far and wide because they will still offer free value. Ex-sponsors, however, will have their name removed from every place their name is advertised and will have to pursue alternative means of advertising.

26 10, 2009

Promotions for Health With Promotional Products for Wellness Care Professionals

By | October 26th, 2009|Promotional Products|Comments Off on Promotions for Health With Promotional Products for Wellness Care Professionals

Promotional products do more than increase sales and bulk up your patient list. Well-chosen promotional products can help reinforce important health messages and drive home the importance of nearly any health care issue. Many health care professionals are most familiar with promotional products from the receiving end – the pharmaceutical and medical equipment industries are among the biggest consumers of promotional products – but there are many ways that you can use promotional products in your practice.

Promotional products make a wonderful addition to any public service campaign.

In many cases, raising awareness is the first step toward providing medical care or a cure. There’s a wide variety of different types and classes of promotional products to choose from. Some suggestions might include squeezable stress toys as part of an awareness campaign about the harmful effects of stress or t-shirts printed with a health awareness slogan. Your office might give printed pedometers as part of a fitness campaign, or hand out inexpensive promotional watches as part of a “Time to watch your health” campaign.

Promotional products can help build your practice.

Introduce your office to new residents in your area with a welcome in their post box, or partner with an estate agent to be part of a “Welcome to Your New Home” basket of goodies. Include a useful gift from your office, imprinted with your practice name and telephone number for emergencies. The type of gift you include should be specific to your practice area. A general practitioner could use a small first aid kit, for instance. A chiropractor might include a hand-held back massager imprinted with his name and number. A clever gift from a pediatrician’s office might be a bandage dispenser filled with colorful adhesive bandages for those little cuts and scrapes and a refrigerator magnet to keep your telephone number handy.

Support public service causes with appropriate promotional products.

Make yourself and your staff available for public health fairs and promotions. When you partner with public service agencies you increase both your visibility and your credibility. If your business is nutrition, set up a display to emphasize the importance of healthy eating and hand out travel mugs imprinted with a health conscious message. If your office specializes in sports medicine, you might choose stress toys shaped as different types of balls. Suit the promo products that you choose as takeaways to your practice specialty.

Paper promotional products are important informational tools.

Companies that specialize in promotional products for trade fairs and conferences often also handle the design and production of informational tools like brochures, leaflets and flyers about your practice and specialty. If you already have a relationship with a promotional product company, be sure to include them when you’re pricing the cost of creating promotional literature about your practice.

Say thank you and please come again to your patients and clients with promotional products.

26 10, 2009

When to Give Promotional Products

By | October 26th, 2009|Promotional Products|Comments Off on When to Give Promotional Products

Receiving promotional products is one thing and using them judicially is completely different thing. For instance, if you just got a pack full of promotional products such as pens or mugs, it sounds great. But that is still left open and unused for a few weeks, what’s the use of products. You gifted them promotional products for branding your company but nothing has happened. At times, promotional products handed out fail to match the expectations set with them, that’s why be careful in deciding when to gift promotional products. There are a few occasions when you can use and gift promotional products, some of them are:

• Distribute promotional products at the Laundromat: It has been seen that many people and businessmen drop their business cards on the Laundromat bulletin board. This is a very old and cliché method, so why not do something new and innovative, like dropping a few promotional pens or pencils on the table. Try to get adequate permission for doing so from the owner. People will certainly pick those items to use or stash in their pockets while waiting for the spin cycle.

• At Exhibitions, Conventions, and Trade Shows: These are just a few events where you can use and gift promotional products to the public. To have more people and crowd on your stall you can gift promotional products to them. Feel free to handout promotional products to attendees who will be using your services. While designing promotional products try to think out of the box, so that you get what exactly you are looking for.

• To your old and existing clients: Business is all about maintaining relations and this can be easily achieved by gifting promotional products quite often. By gifting promotional products you don’t have to remind them to call you for business, as they will be having your contact number in front of them always.

• On important business trips: If you travel a lot on business trips to various places, try to carry promotional products with you. This is because you never know who you’ll meet someone important. If you’re a masseuse, you can easily gift a promotional pen so he or she can call for an appointment next time he or she is in town.

If you are in the UK and looking for the top quality promotional products look no further, as Click Promo Gifts are there at your service. Click Promo Gifts offer a wide range of promotional products ranging from pens, mugs, caps, shirts, umbrellas, and many more. Under our products umbrella you will each and every type of promotional product in varied design, colour, style, size, and form. In short, you name and we have it.