Business events like trade shows or conferences are a good platform to promote products. For the marketing department entrusted with the responsibility of promoting products and services in such events, promotional tools like promotional products have a great relevance. Innovative use of promotional gifts can help them to accomplish objectives in brand building at these events. A promotion in conferences and exhibitions needs a good amount of money in addition to time and therefore, the promotional campaigns should be able to deliver expected results so that all the hard work gets rewarded. That is why, it is extremely important to pick top promotional products for business events so that the true potential of the gifts can be realised and desired results can be derived from the campaign. It is easily understandable that business events help a business organisation in reaching to a large part of the population and that with minimum of efforts which ultimately help it in pushing up the sales. And, this can only be done with the help of top promotional products.We at Ideasbynet, therefore alwa ys recommend our clients to make the most of any business event. We also stress on the importance of top promotional products in such events. Secondly, since these promotional gifts stand for the reputation of an organisation in these business events therefore, it should be capable of impressing a client. There are many promotional products which can be used in business events but as per our experience, at Ideasbynet, the top five promotional gifts are:- 1. Conference folders- The most widely used promotional item in business events. So much so that participants in exhibitions and conferences expect it. But, conference folders have not lost its charm and the market offers great varieties in it. 2. Conference bags- If you have a slightly high budget then choose conference bags in place of folders and make inroads in to your customer’s heart. The bags will be in use for a longer time and will remind the recipient about your company, each time they are used. 3. Golf umbrellas- Most of the participants in business events are either businessmen or executives. And, golf is hugely popular among professional. So, why not take a break from regular items and make your presence felt with promotional golf umbrellas. 4. Mouse mats- A new age business gift. Mark yourself in a place where your customer spends most of his/her time and you will never be out of his eyes…or we say mind. 5. Writing Instruments- A great utility product in business events. Pens, note pads and lots more on offer.